Blue Sky Studio is the independent practice of
Matilda Lindqvist – designer
and art director based in Stockholm. A creative studio for brands seeking clarity, structure and soul – defining how brands look, move and feel with intention and precision.

Creative and visual direction for launches, campaigns and key moments — for studios already working with an established identity.

04 – Direction

Guidelines and systems that make the identity repeatable, consistent and scalable across every context.

03 – Structure

The visual language. Mark, colour, typography, texture. The complete identity system.

02– Form

The thinking before the making. What the brand stands for, who it speaks to, what makes it unlike anything else.

01– Foundation

Work with the studio

When the work asks for it, I bring in a trusted network of strategists, writers and developers – the right people for the right project, every time.